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(Threshold Concept 8) 1. Assume that a firm is selling 1000 units of a product at £20 each and that each unit on average costs £15 to produce. Assume

(Threshold Concept 8) 1. Assume that a firm is selling 1000 units of a product at £20 each and that each unit on average costs £15 to produce. Assume also that to produce additional units will cost the firm £19 each and that the price will remain at £20. To produce additional products will therefore reduce the average profit per unit. Should the firm expand production? Explain?

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(Threshold Concept 8) 2. Assume that a ferry has capacity for 500 passengers. Its operator predicts that it will typically have only 200 passengers on each of its mid-week sailings over the winter. Assume also that each sailing costs the company £10,000. This means that mid-week winter sailings cost the company an average of £10 000/200 = £50 per passenger. Currently tickets cost £60. Should the company consider selling stand-by tickets during the winter for (a) less than £60; (b) less than £50? (Clue: think about the marginal cost of taking additional passengers.)

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