ROI; transfer prices; taxes; employee motivation Fowler Electronics produces colour plasma screens in its Bien Hoa plant in Vietnam. The
ROI; transfer prices; taxes; employee motivation
Fowler Electronics produces colour plasma screens in its Bien Hoa plant in Vietnam. The screens are then shipped to the entity’s plant in Sturt, South Australia, where they are incorporated into finished televisions. Although the Bien Hoa plant never sells plasma screens to any other assembler, the market for them is competitive. The market price is $750 per screen.
Variable costs to manufacture the screens are $350. Fixed costs at the Windsor plant are $2 000 000 per period. The plant typically manufactures and ships 10 000 screens per period to the Sturt plant. Taxes in Vietnam amount to 30 per cent, of pre-tax income. The Windsor plant has total assets of $20 000 000.
The Sturt plant incurs variable costs to complete the televisions of $110 per set (in addition to the cost of the screens). The Sturt plant’s fixed costs amount to $4 000 000 per period. The 10 000 sets produced each period are sold for an average of $2500 each. For Sturt, the tax rate is 45 per cent of pre-tax income. The Sturt plant has total assets of $30 000 000.
Required
(a) Determine the return on investment for each plant if the screens are transferred at variable cost.
(b) Determine the return on investment for each plant if the screens are transferred at market price.
(c) To reduce taxes, will Fowler prefer a transfer price based on cost or market price? Explain.
(d) Will the top managers in each plant prefer to use cost or market price as the transfer price? Explain.
(e) How would you resolve potential conflict over the transfer price policy?